商务英语口语考试话题

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商务英语口语考试话题

  英语口语是被英语国家人民普遍应用的口头交流的语言形式。英语口语通常是通过声音传播的。以下是小编帮大家整理的商务英语口语考试话题,欢迎大家分享。

商务英语口语考试话题

  商务英语口语考试话题 1

  1. Have you ever experienced a situation in which the customer care was very good? What do you think makes good customer care?

  Customer care involves putting systems in place to maximize your customers’ satisfaction with your business. It should be a prime consideration for every business - your sales and profitability depends on keeping your customers happy.

  Being quick , friendly, helpful, courteous, knowledgeable, considerate and professional can make good customer care.

  I’ve experienced many situations in which the customer care was very good. What most impressed me is going to buy my notebook last year. When they know that I want to buy a notebook, they introduce their product friendly. Although I asked them many questions, they were very patient all the time. At last I decided to buy their product, they gave me many presents. So I think their customer care was very good.

  2. What is customer loyalty?Are you a loyal customer? Why or why not?

  The customer frequently uses the same company or buys the same product.

  Yes, I’m a loyal customer. For example, most of my cloth is from the same company. And I always go to the same restaurant. There is no doubt in my mind that the quality in the product is what has kept me as a loyal customer. And their customer care is also very important. If their quality of the product and the customer care are good, I usually become their loyal customer.

  3. What kind of company can be called multinational? Please show one example of multinational and describe it briefly.

  A company or corporation operating in more than two countries.

  I know a multinational company which all the people know. It is the Apple company. Apple designs and creates iPod and iTunes, Mac laptop and desktop computers, the OS X operating system, and the revolutionary iPhone and iPad. The founder of Apple company Steve Jobs has became the idol of many Chinese. They work many days to buy a Iphone. So the Apple is very popular.

  4. Have you ever used the Internet to shop? Compared with the traditional shopping, what are the advantages and disadvantages of Internet shopping?

  Yes, I often use the Internet to shop.

  1. Can save some money

  2. Can have more choices

  3. Needn’t spend time parking

  4. Needn’t carry goods back home personally

  5. Can do shopping at any time

  1.Can’t see, touch, smell the goods.

  2.Can’t get goods immediately.

  3.Difficult to have the same consumer protection as buying goods from solid shops.

  4.Personal information may be disclosed.

  5.May be given the wrong goods or the fake commodities

  5. What is retailing? Can you list at least 3 types of retail outlet and say the characteristic of each respectively?

  The final step in the whole distribution channel; no middlemen between buyers and retailers.

  1.Supermarket a large self-service shop selling food and drink and also small household items

  2. hypermarket a very large supermarket often located on the edge of a town or city

  3. shopping centre/mall A covered area with shops, supermarkets and restaurants

  4. department store a large shop with many departments or sections---each department sells a different type of goods

  5. specialist retailer A shop which only sells one type of product, usually of high quality

  6. chain store one of a group of shops owned by the same company

  6. What are the four ways in which advertising can work? If you are given “Dyson vacuum cleaner”, how to introduce it to your target customers?

  Advertising can inform or persuade or remind or motivate;

  Dyson vacuum cleaner uses grey and yellow. The silver-grey body, like machined aluminium, resembles a piece of aircraft technology. Yellow is used to highlight the important parts and give it a sense of fun. And the inventor of the cleaner won the European Desigh Prize. The cleaner does not use bags to collect dust.

  7. What are the workplace cultures in Britain and Spain? What do you think is the workplace culture in our country and why do you think so?

  The British live to work and the Spanish work to live.

  8. Many everyday brands used by people can have varying prices throughout the world. What do you think are the possible factors which can influence price? Take a factor as example, and say why it can influence price.

  Exchange Rate / Taxes / Labor cost / Raw material cost / Shipping cost / Demand and Supply Purchasing Power , etc. Availability of raw materials can greatly influence the prices. For example, water in our country is too much, so the price of water in our country is very low. But in some African countries, water is very poor. So the price of water is as high as the price of oil in our country.

  9. What is unique selling point? If your company wants to launch a new product “Lucky Cola”, what do you think can be the unique selling point(s)?

  It differentiates your product or service from those of your rivals; It is the one thing that singles you out from the competition. It may present a point of view, a promise or a deal that no one else makes; or it may be a benefit applying to just your business, product or service. Like Pepsi-Cola and Coca-Cola, Lucky Cola will become the third biggest cola company in the world. The “lucky” in lucky cola can imply that the lucky cola can give you good luck. It is very kind for people to hear the name. So this can be regarded as a big unique selling point.

  商务英语口语考试话题 2

  主题1:出差

  前期准备

  accommodation:book a hotel with adequate working facilities(such as fax machine, internet access, computers)

  transportation:choose a convenient/suitable means of transportation

  费用

  hotel bills, traveling expenses, public transportation fares, fax or telephone charges, client entertainment expenses

  考虑因素

  cultural differences:different thought patterns;working style;ways of decision-making;shopping habits;ways of seeing the world

  如何应对出差中的问题:

  become sensitive to the cultural difference

  be open-minded

  respect native culture

  consider cultural taboos

  the staff should acquaint with differences in language, laws and social customs

  relocate the employee to work abroad to experience different working style

  主题2:员工培训

  培训内容 + 培训带来的好处

  communication skills +avoid misunderstanding;get the work well done

  customer service +it is critical to meet customers' needs;increase customers' satisfaction

  interpersonal relationship + enhance mutual understanding and trust

  computer skills + it is important for conducting administrative and offer tasks

  safety training + give practical advice for avoiding getting hurt

  business ethics +customer's loyalty and trust to the company

  重要性

  从公司发展的`角度看:

  enhance company image

  increase productivity

  从雇员的角度:

  increase job satisfaction

  boost morale(among employees)

  enhance efficiencies in process which result in financial gain

  reduce employee turnover/retain employee

  acquire more practical skills that is beneficial for the personal development

  ensure employees have greater commitment in their work/continue effort

  ensure employees keep up with the latest information for market trend

  help them have a clear idea of future job

  如何使培训有成效

  Good preparation ensures effective training

  maintain a positive energy and attitude

  fully equipped facilities

  meet the training needs/requirements

  company budget

  well-organized materials

  如何鉴定培训是否具有成效

  organize a relevant test

  to conduct a survey to participants to see whether they have any improvement in the work performance

  whether the training address the issues/solve problems

  主题3:激励员工留住员工

  措施:(具体措施+好处)

  offer financial benefits/bonus

  effective training

  provide cozy/comfortable working environment + feel at ease/increase efficiency

  paid holiday

  profit-sharing plan

  stock option

  constant communication between the employer and the employer

  flexible working hour+ balance work and life/reserve time for family, hobby or personal development

  offer some special gift that meet employees' expectation

  opportunities for promotion

  offer physical health check-up for the staff/membership or discount at health and fitness club

  主题4:招聘Recruiting

  内部招聘 internal promotion

  优点

  have more motivational value

  encourage employees to continue effort

  give other employees anticipation of promotion

  reduce the orientation and training cost

  make good use of abundant human resources

  缺点:if not fair,it will lead to internal conflict

  内部招聘的具体做法:a selection test/well-designed interview/check record of

  past performance/appraisal

  外部招聘external recruitment

  优点:

  receive a source of new ideas/latest knowledge

  avoid unfair selecting

  be contributable to company's overall growth and success

  缺点:

  discourage morale

  increase training cost

  主题5:广告宣传方式

  各种方式的优缺点:优+缺(同广告不同宣传方式的优缺点)

  Internet(online recruitment):lost cost;reach vast audience/attract wide attention; attract potential customs + may be annoying

  Television:reach vast audience + high cost;people often change channels

  Newspaper(put ad in the local newspaper):reach vast reader + life span is short, readers often discard them quickly ask a recruitment company :professional + high cos;cannot find the right person

  radio:low cost

  give out free sample:give a personal experience

  send direct email to target customers:get a mailing list of target customers;attract potential customers + people often ignore or just it immediately without open (should use attractive headline)

  give out leaflets

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