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Advertisements 教案
Unit 14Advertisements 南昌师范高等专科学校莲塘校区 雷虹 Lesson Type（授课类型）: Oral English Course Content (授课内容）: Advertisements Teaching Objectives: 教学目标 1.Practise oral English 练习英语口语 2.Learn common ways of advertising and the features of successful ads 学习常见的广告方式及成功广告的特点。 3.Apply the patterns about giving ones opinions and exemplifying. 运用表达个人观点和举例的句型。 Teaching Focus and Difficult Points: 教学重点和难点 1. Improve students oral English ability. 提高学生的口语能力。 2.Practise to use the patterns about giving ones opinions and exemplifying. 练习使用表达个人观点和举例的句型。 Teaching Methods:教学方法 1.Student-oriented communicative teaching 以学生为本的交际教学法 2.Pair work and group work 双人和小组活动 Teaching Aids:教学辅助设备 Multimedia 多媒体 Teaching Procedures:教学步骤 Step 1: Lead-in 导入 Lead-in by a TV commercial and ask some questions. Step 2: New lesson 新课 1. Analyze the purpose of ads 2. Talk about some ways of advertising 3. Pair work----- the advantages and disadvantages of each advertising (1) choose a kind of advertising you like to discuss with your partner (2) talk about it and give some examples 4. Select the more effective advertising and analyze the features. 5. Group work-----design an advertisement (1) according to the features, make a successful TV commercial for anything you like. (2) 4-6 students as a group to discuss (3) perform and choose the best group Step 3: Summary总结 Today, we mainly talk about some ways of advertising and the features of successful ads. Step 4: Homework 布置作业 1. Role play: promote sales One of you acts as a consumer, while the other as a salesman. 2. Preview Unit 15【Advertisements 教案】相关文章：
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