- 相关推荐
高考英语阅读训练（016）
Advertising is a highly developed twentieth-century industry. The development of radio, television, cinema, magazines and newspapers has gone hand in hand with the development of advertising. Why is advertising so popular? Is it a waste of money? It has been proved again and again that ?repeated advertising increases product sales. Since it increases production, the price can be reduced. Therefore advertising, instead of making a product more expensive, makes it cheaper.
Advertising is now a scientific business. Once managers would say jokingly, " I know that half of what I spend on advertising is wasted, but I don't know which half." Now, all parts of an advertising programme are properly measured and researched.
What makes a good advertisement? There have been major changes in advertising in the past sixty years.. People read advertisements partly for information and partly for pleasure. Today's advertisements often start with a question, or a puzzle, with the purpose of attracting the reader's attention. Of course, most advertisements contain information. But this is usually contained in a text that is interesting and often funny. Humour is very important. Sometimes advertisements tell a story, or the story may be continued over a number of advertisements. However, there is a danger in this. It is possible that the reader or viewer will remember the advertisement but not the name of the product.
1. The purpose of advertising is ____.
A. to increase product sales
B. to make a product much better
C. to spend more money
D. to reduce the production
2. Which of the following can be used in place of the underlined phrase "hand in hand&qu
【高考英语阅读训练016】相关文章：
韩信传阅读训练03-03
高考阶段训练计划09-05
成人高考专升本英语阅读题巩固练习08-16
和凝传阅读训练02-26
《陈涉世家》阅读训练02-27
足球训练高考作文11-25
《大脑》说明文阅读训练及答案06-15
12月英语六级长篇阅读训练题及答案解析01-03
高考英语作文02-04
高考英语作文01-06